Connected by
passion and purpose.



Both Nike and Naomi inspire athletes worldwide. Through their dynamic partnership, they’re not only dropping game-changing apparel lines together, but also making sports more gender inclusive with initiatives like Play Academy. 


Reaching a worldwide audience is a trait global financial services company Mastercard and Naomi share. Naomi is excited to be one of their brand ambassadors. 


Having used Yonex tennis rackets herself for more than a decade, Naomi knows a good set of strings when she sees one. That’s why she’s teamed up with Yonex to deliver not only her signature serves, but also her expertise designing a limited edition racket.

Louis Vuitton

As a fashion fangirl, Naomi was thrilled to join the Louis Vuitton family as a brand ambassador.

As a fashion fangirl, Naomi was thrilled to join the Louis Vuitton family as a brand ambassador. She’s always loved the French luxury fashion house, and now she gets to go behind the scenes and in front of the camera on some of the most cutting edge shoots. 


As Naomi carves out a legendary tennis career, she’s also emerging as a rising fashion figure — one befitting a pair of iconic 501 Levi’s jeans.

Starring in Levi Strauss & Co.’s “Beauty of Becoming” campaign, she’s bringing a fresh outlook to classic threads. 

Naomi Osaka- 2022 Miami Open - Day 4

Modern Health

Naomi played a limited schedule in 2021 to make happiness her priority-taking steps to improve her mental health to have "more fun on the court." Her resolve led to a natural partnership with leading mental health benefits provider Modern Health. Together, Naomi and Modern Health seek to support people on their journeys through a world in constant flux.

TAG Heuer

Luxury watch brand TAG Heuer works with ambassadors that share their mindset — it’s always a good time to rise to the challenge. Naomi’s precision and determination make her an authentic champion of this legendary watchmaker. 


Naomi likes working with Beats, not just because they make phenomenal headphones, but because they have purpose. 

“I recently joined the Beats family because I am impressed by how the brand is taking a more vocal stance about issues important to my generation,” she explained.


In the business of empowering entrepreneurs with powerful online tools, GoDaddy and Naomi have teamed up to bring her new skincare brand Kinlò to life with an ecommerce website. 


For more than a century, Japanese confectionery Morinaga has carried out their mission to make nutritious foods taste delicious. Naomi’s next-generation appeal is just part of this historical brand’s exciting future. 

Naomi Osaka at the US Open supporting Black Lives Matter


Both Naomi and Panasonic are passionate about being catalysts for positive change in the world. Their values are aligned in standing up for injustice and helping those who are less fortunate. Through this partnership, Naomi and Panasonic hope to inspire passion for a more perfect society.


Bringing new energy to sports drinks with BodyArmor

Naomi joins sports drink company BodyArmor as a partner and ambassador to inject fresh energy into their advertising campaigns and future business endeavors.


Upping her game with Hyperice

Naomi’s teamed up with sports technology firm Hyperice to help athletes 

Naomi’s teamed up with sports technology firm Hyperice to help athletes perform at their peak, thanks to innovative recovery and mobility devices. As both an advocate and investor, she’s wielding her athletic expertise and shaping the future of sports therapy. 


Squashing it with Sweetgreen

As a new partner and the youngest investor in Sweetgreen, the restaurant chain bringing healthy food to the masses, Naomi is helping redefine the notion of fast food for generations to come.

NC Courage

From the court to the field with Courage

Naomi is putting her money where her heart is with her investment in the North Carolina Courage professional soccer team. Now a team owner, she’s excited to support the dedicated women of NC Courage and inspire young female athletes everywhere, just as she was inspired by the women in her life.

Naomi Osaka NC Courage
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