Naomi Osaka - Hero

perfecting her game
changing the game
full of quirky candor
forging the future
a rising fashion icon
redefining the tennis world
a global citizen
hard hitting
a catalyst for change
building a legacy
a self-proclaimed goofball
shifting perspectives

Tennis pro

Four-time Grand Slam champion and first Asian player to hold the No. 1 ranking, with her massive serve and fearless determination, Naomi’s poised to become one of the game’s all-time greats.

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Fashion nerd

She’s not just inventing her own style, but inspiring designers worldwide to create the next wave of fashion.

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Luminary

Perennially in high demand, Naomi’s popping up everywhere from Time Magazine’s “100 Most Influential People” to Sports Illustrated’s “Sportsperson of the Year.”

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Fashion nerd

She’s not just inventing her own style, but inspiring designers worldwide to create the next wave of fashion.

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Entrepreneur

Building a legacy beyond the tennis realm, Naomi collaborates with the biggest brands, invests in cutting edge companies, owns a women’s pro soccer team and is building her own empire.

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Social Change Advocate

Delivering her message loud and clear, without ever having to raise her voice, Naomi’s awakening the tennis world — and the entire world.

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Founder & CEO of Kinlò

Naomi’s job forces her to spend countless hours under the sun. For years, she wasn’t sure how to protect her skin, or even if she really needed to. Fast forward to today and Naomi has a completely different take on skincare. She’s on a mission to not only tell people that sun protection is still important for darker skin tones, but also to provide a premium sunscreen designed specifically to rejuvenate and protect melanated skin. Naomi enlisted GoDaddy as her ecommerce partner to make Kinlò a reality in fall 2021.

Get to Know Kinlo

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Tap the dots to reveal Naomi's comments. Hold and drag the background to see more images and posts.

naomiosaka Read @naomiosaka - Post #1 Caption
Honored to work with Oscar winning director @bgproudfoot for @hanakuma ‘s first project. Title IX is close to my heart and Patsy’s story resonates as a Japanese woman of color growing up in the US while advocating for change. She altered sports history forever, and leveled the playing field for women athletes to be the legends they are today. #MINK!
naomiosaka Read @naomiosaka - Post #2 Caption
I’ve built my career taking a different approach than those around me and because my journey has been so different it’s opened my eyes to all the incredible stories out there that aren’t getting told. Stories that are global, about a variety of cultures and points of view, about important social issues. That’s why I’m launching Hana Kuma, a media platform focused on stories that are culturally specific but universal. Stories that are bold and playful like me.   I’m incredibly proud to be building a business that is a true reflection of me and I couldn’t think of a better partner than @kingjames to do this. I’m so excited to do this with him, @mavcarter, @stu_duguid, @uninterrupted, and @makespringhill. Can’t wait to share our stories 🐻🌸
naomiosaka Read @naomiosaka - Post #3 Caption
Trying to find the positives in a negative situation so all love. But there goes my grass dreams 🥹🌱👋🏾
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naomiosaka - Image 4 naomiosaka Read @naomiosaka - Post #4 Caption
Honestly had the nicest flower decorations @thepeninsulaparis
naomiosaka - Image 5 naomiosaka Read @naomiosaka - Post #5 Caption
Drip too hard don’t stand too close- @thepeninsulaparis
naomiosaka - Image 7 naomiosaka Read @naomiosaka - Post #7 Caption
So much love to @dazed for allowing me to take part in this amazing shoot and cover. I’ve always wanted to do a fashion centered shoot that incorporated my different cultures and to see it come to life is beyond cool. Thank...
naomiosaka - Image 8 naomiosaka Read @naomiosaka - Post #8 Caption
These past few weeks in Europe have been a real character test but I’m glad I came 😂 overall just really happy this year I’m leaving with a completely different emotion than the previous one. Ty Paris ❤️
naomiosaka - Image 9 naomiosaka Read @naomiosaka - Post #9 Caption
First time seeing my collection in person 🤯😖😭!!! Such a cool experience, so grateful @nike . You can shop the new collection online now, and make sure you tag me and @nikewomen in your photos, I want to see you all...
naomiosaka - Image 11 naomiosaka Read @naomiosaka - Post #11 Caption
all white you can call me uncle ruckus 😂🤍
naomiosaka - Image 12 naomiosaka Read @naomiosaka - Post #12 Caption
Hey kid, you’ve come a long way and even though there’s been some bumps on the road I hope you know you’re doing amazing. 🚀🚀🚀
naomiosaka - Image 13 naomiosaka Read @naomiosaka - Post #13 Caption
Not my car being cuter than my outfits @nissan I see you 👀😩💕✨ (bonus track : a late but never forgotten 2021 in outfits 😅☺️)

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Tap the dots to reveal Naomi's comments. Hold and drag the background to see more images and posts.

naomiosaka
Honored to work with Oscar winning director @bgproudfoot for @hanakuma ‘s first project. Title IX is close to my heart and Patsy’s story resonates as a Japanese woman of color growing up in the US while advocating for change. She altered sports history forever, and leveled the playing field for women athletes to be the legends they are today. #MINK!
naomiosaka
I’ve built my career taking a different approach than those around me and because my journey has been so different it’s opened my eyes to all the incredible stories out there that aren’t getting told. Stories that are global, about a variety of cultures and points of view, about important social issues. That’s why I’m launching Hana Kuma, a media platform focused on stories that are culturally specific but universal. Stories that are bold and playful like me.   I’m incredibly proud to be building a business that is a true reflection of me and I couldn’t think of a better partner than @kingjames to do this. I’m so excited to do this with him, @mavcarter, @stu_duguid, @uninterrupted, and @makespringhill. Can’t wait to share our stories 🐻🌸
naomiosaka
Trying to find the positives in a negative situation so all love. But there goes my grass dreams 🥹🌱👋🏾
naomiosaka
life lately.
naomiosaka
Honestly had the nicest flower decorations @thepeninsulaparis
naomiosaka
Drip too hard don’t stand too close- @thepeninsulaparis
naomiosaka
🖤⛩❤️
naomiosaka
So much love to @dazed for allowing me to take part in this amazing shoot and cover. I’ve always wanted to do a fashion centered shoot that incorporated my different cultures and to see it come to life is beyond cool. Thank you for letting me do this, it was so fun and the hours flew by so quick 😭❤️🙏🏾 Cover piece @ryunosuke.okazaki Photography @frenchgold Styling @aikamoshita Creative direction @rawmaterialcollective Hair @themartyharper Make-up @sirjohn Nails @mihonails Set Design @lydiaaachan Production @ctdinc Text @annagranola Editor-in-Chief @ibkamara Art Director @gareth_wrighton @nikewomen #nike50
naomiosaka
These past few weeks in Europe have been a real character test but I’m glad I came 😂 overall just really happy this year I’m leaving with a completely different emotion than the previous one. Ty Paris ❤️
naomiosaka
First time seeing my collection in person 🤯😖😭!!! Such a cool experience, so grateful @nike . You can shop the new collection online now, and make sure you tag me and @nikewomen in your photos, I want to see you all wearing it!🥰 #TeamNike

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